Quotes about and endorsements for Do What You Fear Most: The History of the
Velvet Underground:
"Of all the books I've read on the Velvet Underground I think this is
the best. Richie Unterberger explores some of the different
personalities of characters who usually go underreported in this story.
His writing is entertaining and I liked his way of reviewing all the
material he reviewed. Yours truly, Jonathan Richman." (Longtime
alternative rock icon Jonathan Richman saw and interacted with the
Velvet Underground many times as a teenager going to their shows at the
Boston Tea Party, and is among the more than 100 people associated with
the Velvet Underground interviewed for the book)
From Shindig, a five-star
review *****:
There’s always been fascination and intrigue surrounding the Velvet
Underground. Defiantly outre, notoriously edgy and brought together by
a timely collision of literary and classical/avant-garde influences, a
touch of European mystique and the world of pop-art in the distinctive
personages of Lou Reed, John Cale, Nico and Andy Warhol, the original
VU remain New York’s ultimate rock’n’roll outsiders.
Arriving as a monumental follow-up to the author’s 2009 book White Light/White Heat: The Velvet
Underground Day-By-Day, at almost 800 pages, Do What You Fear Most is by far the
most expansive treatment of its subject to date. Unterberger explains
his modus operandi in his introduction thus: “Do What You Fear Most aims to
clarify and document their improbable odyssey with accounts from those
who were there, whether through many interviews I’ve conducted over the
last 15 years or reams of vintage press coverage and documents, many of
which have only come to light in the last decade or two.”
Suffice to say the VU’s “improbably odyssey” is presented in all its
misfit glory. From Reed’s early days at Pickwick and Cale’s association
with John Cage and La Monte Young prior to the eventual coming together
of the original Velvets lineup under the umbrella of Andy Warhol’s set
up at the Factory. Album releases (including Nico’s early solo output),
live recordings and performances are discussed in detail in a narrative
which also serves as testament to the chronic instability at the heart
of the band, as evidenced by the sackings and departures of Nico, Cale,
Warhol, Sterling Morrison and finally Lou Reed’s decision to walk away
from his own band in August 1970.
Beyond the slow death, the book touches on Reed and Cale’s emergence as
solo artists in the early ‘70s and the VU’s induction into the Rock and
Roll Hall of Fame in ’96, which symbolized the one-time renegade
bohemians being openly embraced by the establishment. It’s hard to
imagine any future book on the Velvets coming close to rivaling the
wide-ranging, all-inclusive approach of Do What You Fear Most. – Grahame
Bent
From Record Collector, a
five-star review *****:
A tome finally worthy of Lou Reed’s gang.
American writer Richie Unterberger can now safely say that his latest
book, Do What You Fear Most: The
History of the Velvet Underground is the most comprehensive and
compelling yet on the stealthy, stupendously influential band of the
title. Weighing in at over 800 pages, it is painstakingly researched
and, despite its size, draws the reader into its addictive narrative.
Unterberger briefly covers Lou Reed’s electroshock therapy and John
Cale’s musical upbringing in Wales, and then we’re in the thic of it,
on the mean streets of New York. The book is full of quiet revelations,
and the author throws up plenty of questions, too, in order to debunk
now calcified though erroneous facts, aided by over 100 interviews and
exhaustive research at the Lou Reed and Andy Warhol archives.
New disclosures are not bombshells, admittedly, but you do come away
with a real sense that the Velvets were a much bigger proposition in
their own time than is often portrayed, while simultaneously being a
sideshow in the spectacle of Warhol’s Exploding Plastic Inevitable.
What’s more, the book brings home just how subversive they were
lyrically and sonically, especially considering Verve delayed the
release of the “banana album” by a whole year. – Jeremy Allen
From fellow rock music authors:
"Richie Unterberger's remarkably
detailed book dispels the decades of
mythology that have clouded the career of this most enigmatic band. In
its place, he substitutes a rigorous reliance on what actually
happened. The result is the deepest possible dive into the roots, brief
flowering and aftermath of the Velvets. Through it all, the band's
mystery and magic remain intact, while the individuals who created that
legacy stand in sharper relief than ever." – Peter Doggett, author of The
Man Who Sold the World: David Bowie and the 1970s; Electric Shock: From
the Gramophone to the iPhone: 125 Years of Pop Music; You Never Give Me
Your Money: The Battle for the Soul of the Beatles; There’s a Riot
Going On: Revolutionaries, Rock Stars and the Rise and Fall of ‘60s
Counterculture; Crosby, Stills, Nash & Young: The Biography
"Richie Unterberger has expertly synthesised a dizzying number of
sources to create the most thorough musical biography imaginable of
this most enigmatic of groups. He covers each phase of their
fascinating and ever-evolving career with objectivity and in equal
depth, and contextualises the various members' early solo work with the
group’s, painting a rounded portrait of the individuals and their
much-mythologised milieu. It is hard to imagine it being surpassed. "–
Richard Morton Jack, author of Nick
Drake: The Life
"Millions of words have been written about the Velvet Underground, so
you’d be forgiven for asking if the world needs another 250,000. Richie
Unterberger’s Do What You Fear Most provides an emphatic affirmative
answer. Unterberger has created a forensically detailed yet vividly
readable history of the band, drawing on a vast array of primary and
secondary sources. It’s both a balanced, objective, insightful and
myth-busting analysis – and a love letter celebrating one of rock’s
most enduringly fascinating bands." – Mark Brend, author of American
Troubadours: Groundbreaking Singer-Songwriters of the 60s; The Sound of
Tomorrow: How Electronic Music Was Smuggled into the Mainstream; Down
River: In Search of David Ackles
From Kirkus Reviews,
the leading journal for the book trade and libraries:
First-rate research and writing make this a book that lives up to its
legendary subject.
You might have rarely heard their songs on the radio, but the Velvet
Underground was one of the most influential bands in music history—the
alternative and indie rock genres would not exist in their present form
if it hadn’t been for Lou Reed, John Cale, and their bandmates.
Unterberger, a longtime fan of the Velvets, explores the band’s history
in this sprawling book, which takes its title from a line in the song
“Some Kinda Love.” He begins by charting the early lives of Reed and
Cale, and recounts their meeting in the mid-1960s, where they formed
the Primitives, and later added Sterling Morrison to the lineup,
changing their name to the Velvet Underground. Eventually Maureen “Moe”
Tucker would join the band and Andy Warhol would come on board as
manager; in 1967, they released their debut album, The Velvet Underground & Nico,
now considered a classic. By the time they disbanded in 1973, Cale,
Reed, and Morrison had already left, each going their separate ways.
Unterberger has done serious and exhaustive research into the band, and
he does a wonderful job exploring the troubled dynamics among the band
members and between the group and Warhol. His portraits of each member
are nuanced, particularly his look at the prickly Reed, whose
relationship with interviewers was mostly icy. Fans of the band will
love the inside looks at songwriting and record production, which he
breaks down for lay readers who’ve never been in a studio. This is a
revealing look at a group that, in the author’s words, “broke more
ground than almost any other rock band.” That’s a strong claim, to be
sure, but Unterberger ably backs it up."
From Foreword, the journal
for libraries:
Everyone gets their flowers in Do
What You Fear Most, Richie Unterberger’s excellent history of
the Velvet Underground, the beloved and iconoclastic New York rock band.
This biography of the influential band includes an exhaustive catalog
of their music: four studio albums, live recordings, films, bootlegs,
and selected solo work, spanning tunes from “Sunday Morning” to “Sweet
Jane.” Serious detective work is used to determine who played what,
when, including during live shows. The book also highlights how Lou
Reed’s celebrated lyrics developed.
The Velvet Underground is portrayed as a tight-knit, principled group
that wouldn’t, or maybe couldn’t, conform to people’s expectations. In
one rediscovered quote, singer Nico declares that the band’s original
lineup (Maureen Tucker, Sterling Morrison, John Cale, and Lou Reed)
felt like a family that she was merely visiting. It’s one of hundreds
of great insights pulled from articles, books, and original interviews.
The band is remembered by insiders, critics, and fans, and in horrified
reviews that are a perverse delight in retrospect.
The book also includes rich original interviews with figures including
Reed’s first music business boss, Terry Phillips, and the funny,
grudge-holding filmmaker Paul Morrissey, who worked closely with the
band’s first manager, Andy Warhol. Quotes from the Velvets themselves
are sharp enough to pop Warhol’s famous silver cloud balloons, as are
insights from guitarist Doug Yule, whose pop knack smoothed out the
band after Cale’s departure. Band wives Bettye Kronstad and Martha
Morrison also add valuable perspectives. The book has a classy, light
touch regarding the band’s drama and drugs, which are well documented
elsewhere.
Some joys are too brief, but the short run of the Velvet Underground is
well celebrated in Do What You Fear
Most, a devout, expansive history of their music worth relishing.
MEREDITH GRAHL COUNTS (May / June 2026)
Disclosure: This article is not an endorsement, but a review. The
publisher of this book provided free copies of the book to have their
book reviewed by a professional reviewer. No fee was paid by the
publisher for this review. Foreword Reviews only recommends books that
we love. Foreword Magazine, Inc. is disclosing this in accordance with
the Federal Trade Commission’s 16 CFR, Part 255.
From the Louder Than War website
at
https://louderthanwar.com/the-history-of-the-velvet-underground-richie-unterberger-review/:
With Do What You Fear Most,
rock historian Richie Unterberger attempts something ambitious: not a
straight batted retell of the Velvet Underground’s rambunctious story,
but an unthreading and untangling of the myths that have grown like
weeds over the bands history over the last 50 years. The result is a
substantial, deeply researched history that manages to feel both
authoritative and refreshingly grounded.
Some bands seem to exist simultaneously as fact and myth. Few occupy
that strange cultural space more completely than The Velvet
Underground. Their story has been told so many times that the mythology
is almost inseparable from the music: the misunderstood art-rock
pioneers who sold no records but influenced everyone, the house band of
Andy Warhol’s Factory, the group that introduced taboo subjects into
rock with fearless abandon.
Right from the off, the author lays out their central mission for the
book. The Velvet Underground’s influence is undeniable, but the myths
surrounding them often obscure the truth. As he notes, “too many
mini-myths have sprung up around the band that, if enhancing their
mystique, are too often misleading and sometimes inaccurate”. The book
aims to set the record straight, drawing on years of interviews,
archival research and press coverage. This approach immediately gives
the book a sense of weight. Rather than leaning on well-worn anecdotes,
Unterberger reconstructs the band’s history through the voices of those
who were actually there. It makes the story feel less like a legend and
more like a complicated, messy reality.
The early chapters chart the separate paths of Lou Reed and John Cale
before their eventual collaboration. Reed’s background in songwriting
and the New York music industry contrasts sharply with Cale’s
avant-garde training and classical influences. When the two finally
meet, the clash of sensibilities becomes the spark that drives the
band’s earliest work.
What the book does particularly well here is show how unlikely the
Velvet Underground were from the start. Reed wanted to write brutally
honest songs about urban life, drugs and sexuality; Cale was interested
in pushing sound itself into new territory. That combination produced
something entirely different from the psychedelic pop dominating the
mid-1960s.
Warhol encouraged Reed’s songwriting and reinforced the band’s
uncompromising approach. He “gave the group enormous artistic
encouragement, helping instil the courage to be uncompromising at a
time when their vision was hardly in vogue”. In other words, Warhol’s
influence wasn’t all about the aesthetic; it helped legitimise the
band’s refusal to compromise.
That refusal is evident throughout the book’s depiction of their early
live performances. The Velvets were hardly the sort of act designed to
win over casual club audiences. One memorable story recounts their
brief stint at Café Bizarre, where they played for little money
and little appreciation. Reed later recalled earning just five dollars
a night plus “a hamburger and a milk,” adding that the band ate so much
that the club eventually rationed the food.
Needless to say, the relationship didn’t last long. After the club
owner warned them not to play the abrasive Black Angel’s Death Song
again, the band promptly opened their next set with it. As guitarist
Sterling Morrison remembered, “if we played ‘Black Angel’s Death Song’
one more time, we were fired. So we led off the next set with it”.
Unsurprisingly, it was their final night at the venue. Moments like
these highlight what made the Velvet Underground so compelling: a
stubborn commitment to doing things their own way, even when it made
commercial success almost impossible.
One of the book’s most valuable contributions is its effort to
challenge the long-standing myth that the band were completely ignored
in their own time. While they certainly weren’t chart stars, the idea
that they played to empty rooms and sold only a handful of records is
exaggerated. The band did build a dedicated following during the late
1960s. Guitarist Sterling Morrison even insisted years later, “We
actually did have an audience, though we never did have airplay”. The
distinction is important. They weren’t invisible, but they did exist
outside the mainstream music industry’s mechanisms. Much to their
benefit in the eyes of history.
The book also carefully explores the tensions within the band itself,
particularly between Reed and Cale. Their partnership produced some of
the most adventurous music of the era, but it was never easy. Cale
later reflected that their creative relationship had become strained:
“We weren’t working on the songs…the product wasn’t interesting, and it
wasn’t satisfactory to Lou or me”. When Reed eventually pushed Cale out
of the band, it marked a turning point. Many critics have treated that
moment as the beginning of the end, but Unterberger takes a more
balanced view.
The post-Cale version of the band produced more melodic work that some
fans consider their finest. In fact, the author points out that the
third Velvet Underground album is often regarded as a masterpiece in
its own right. By approaching the band’s history with this kind of
measured perspective, Unterberger avoids the trap of turning every
internal conflict into a bigger narrative of their decline. Instead, he
presents the Velvet Underground as what they really were: a group of
highly creative individuals navigating the pressures of art, ego and
survival.
Another strength of the book is the way it situates the Velvet
Underground within the broader musical landscape of the late 1960s.
They were often portrayed as outsiders, but they were still part of a
vibrant network of musicians and scenes. The band’s influence on
contemporaries becomes clear through anecdotes and small details
scattered throughout the narrative. For example, the book reminds us
that major artists were paying attention to the Velvets even if the
charts were not. Figures such as Leonard Cohen and Jimi Hendrix admired
their work, while bands like The Yardbirds even covered their songs
(I’m Waiting For the Man, 1968). These connections complicate the
familiar image of the Velvet Underground as completely isolated
pioneers.
Of course, the story ultimately leads to the band’s dissolution. Reed’s
decision to leave in 1970 effectively ended the classic Velvet
Underground era, though various line-ups continued for a few years
afterwards. As with much of the band’s history, the breakup was less
dramatic than later retellings might suggest. At the time, it barely
registered in the music press. Looking back now, however, it’s clear
that the Velvet Underground’s legacy has only grown stronger. Their
music has been endlessly rediscovered by new generations of listeners,
critics and musicians. What once seemed too strange or abrasive for
mainstream success now sounds prophetic and lightyears’ ahead of their
time.
Unterberger captures this irony perfectly when discussing the band’s
later recognition. Albums that once struggled to find buyers now sit
comfortably near the top of “greatest records” lists, and their
catalogue has sold millions of copies worldwide. The cult that once
surrounded them has effectively become part of the rock canon. For
readers already familiar with the Velvet Underground story, Do What You
Fear Most offers something valuable: depth and nuances. It doesn’t just
repeat the usual highlights but digs into the details, contradictions
and lesser-known episodes that shaped the band’s trajectory. More
importantly, it restores a sense of human reality to a group that has
often been mythologised beyond recognition. Behind the iconic imagery
and legendary songs were musicians dealing with creative disagreements,
financial struggles and the constant challenge of staying true to their
vision.
It’s easy to see why generation after generation of musicians return to
this band. From punk and post-punk to indie and noise rock, the Velvet
Underground cast a long shadow across decades of alternative music.
In the end, the book succeeds precisely because it respects the
complexity of its subject. The Velvet Underground were never just one
thing: not just avant-garde experimenters, not just cult heroes, not
just Warhol protégés. They were all of those things at
different times. And perhaps that’s why their story remains so
compelling. Even after decades of retellings, there are still new
angles to explore and old assumptions to question.
With Do What You Fear Most,
Richie Unterberger has produced one of the most detailed and thoughtful
histories yet written about the band. For anyone interested in the
strange, fascinating journey of the Velvet Underground, it’s essential
reading.
From the the God Is in the TV site, at
https://www.godisinthetvzine.co.uk/2026/04/30/book-review-do-what-you-fear-most-the-history-of-the-velvet-underground-by-richie-unterberger/
When you consider how influential The Velvet Underground were, and
continue to be, there are surprisingly few decent books about them, and
particularly how many ‘must have’ books. Is this book any different?
Well in a word ‘yes’.
Given the Velvet Underground only released four, albeit classic studio
albums (I accept I’m not including 1973’s Squeeze in here) during their
brief tenure, it is impressive that a book of this size can be written
about them. In itself, that says a lot about the impact they have had
on successive generations and bands since they split in 1970 (again,
I’m not including the post-Lou Reed lineup). Do What You Fear Most, the title is
taken from the lyrics to their ‘Some Kinda Love’ song, is a sprawling,
encyclopaedic exploration of the Velvet Underground over 800+ pages,
which is deeply researched and is likely to appeal most to serious fans
of the Velvets and 1960s rock.
Richie Unterberger’s approach seems to be one of the book’s biggest
strengths. Whilst many of the interviews are historical, the author
needs to be forgiven, given many of the key players, including Lou
Reed, Nico and Sterling Morrison, are no longer alive, Unterberger has
managed to include a wealth of new material, much of which was pulled
from the newly accessed holdings in the Lou Reed and Andy Warhol
archives. This matters as a band like the Velvets is surrounded by
legend, and often myth, and the author has tried to separate fact from
the usual haze of rock lore. Sadly, surviving members John Cale and Moe
Tucker are only represented by historical interviews, though many of
these are insightful, particularly given John Cale who, of course, was
not only a founding member but continues into his 80’s with a the most
creative career, which if you’re lucky, will see him perform his
howling versions of Waiting for the Man or Venus in Furs.
What stands out most is the book’s promise of context. Rather than
treating the Velvet Underground as isolated geniuses, it situates them
in the wider US art and music scenes, not just the New York one which
originally shunned them, showing how their sound and image developed
through collaboration, conflict, and experimentation. The books
challenges many of the myths about the VU, such as their lack of
success whilst they were together. Discussing this Morrison recalls
that despite the lack of commercial success the band develop a loyal
following.
Reading different sections, you can’t help but wince at the tension and
dynamics going on in the band, from their initial formation in 1966 to
John Cale being removed from the band to their short-lived 1993 reunion
tour. During the latter, we read of Reed’s insistence on producing all
future band recordings, without any consultation with other band
members, or, it appears, consideration of their feelings.
The likely limitation of this book is the same one that often affects
comprehensive rock histories: density. A “sprawling” biography can be
rewarding, but it may feel slow if you want a short, fast-moving read
or a highly personal narrative. Still, Unterberger captures a critical
tone which suggests that the detail is a key feature, not a flaw,
especially for readers who want the full story behind a band that
changed alternative rock long before most people recognised it. Put it
this way, it appeals to the geeks who want to know everything about
each recording, show and dynamic in and around the band. In this sense,
it builds on Todd Haynes‘ 2021 documentary film for Apple TV, but
leaves the reader questioning whether we will see, or whether it is
even possible, for a band like this to ever come along again and have
such a lasting influence.
Overall, the book is probably best described as the most authoritative,
fan-satisfying, and probably definitive Velvet Underground history
available. It works well as an extremely long, cover-to-cover read but
also as a dip-in if there are specific periods you wish to focus
on. As such, the book is best for readers who already care deeply
about the Velvets and want a richly documented account of how the myth
and the music intersected. For this group of individuals it belongs as
pride of place alongside each of the band’s seminal first four albums,
and many of their inspirational solo albums.