LINER
NOTES FOR ARTHUR CONLEY'S SOUL
DIRECTIONS
By
Richie Unterberger
Because
Arthur Conley's only
big pop single was the classic "Sweet Soul Music," and because he had
just a couple other Top Forty entries on the pop charts, he's sometimes
thought of as something of a one-hit wonder. In fact, however, Conley
was a regular visitor to the R&B and pop charts in the late 1960s,
albeit sometimes in their lower reaches. He also did quite a bit more
recording for the Atlantic label during this period than is generally
recognized, with no less than four albums and a few non-LP singles
appearing during the period. That's a rate that would be unimaginable
today, but wasn't all that uncommon at the time, particularly for an
artist with a hit so big that it could easily be ridden for a few years.
Soul Directions
is the third of these four albums, released in May 1968 not long after
Conley's second-biggest single ("Funky Street") had made #14 on the pop
charts and #5 on the R&B listings. The result might surprise
listeners only familiar with Conley's most famous recordings. First,
its quality is quite consistent, at a time when many soul long-players
were rather hastily tossed off. Additionally, though Conley was not
especially well known as a songwriter, he wrote or co-wrote half of the
LP's ten tracks. Also on the album were compositions by top-tier
Southern soul songwriters Spooner Oldham and Dan Penn, as well as one
that the then-recently killed Otis Redding had helped pen. Redding's
presence is also felt on a couple of tracks he produced, though he'd
been dead for a few months by the time the record came out.
Preparing the album must have difficult in some
respects for Conley, as Redding's death from a plane crash on December
10, 1967 had a profound effect upon him. Otis had been something of a
mentor to Arthur, boosting his protege's career by helping out with
some of his recordings and supplying him with some material. It was
Redding with whom Conley collaborated as a songwriter when the pair
revamped Sam Cooke's "Yeah Man" into "Sweet Soul Music." It was also
Otis who invited Arthur on the famed Stax/Volt Revue tour of Europe in
March and April of 1967.
Conley's spirit hardly seemed dampened on Soul Directions, however. Arthur
had done some recording at Stax Studios in the mid-1960s, and also cut
tracks (including "Sweet Soul Music") at Fame Studios in Muscle Shoals.
But most of Soul Directions
was done in February 1968 Memphis in American Studios, which most soul
fans would agree was (along with Stax and Fame) one of the three best
facilities generating Southern soul sounds at the time. As two of the
tracks, "Hear Say" and "Love Comes and Goes," were produced by Redding,
those must have been done prior to Otis's death; Redding co-wrote the
latter tune as well. The rest of the tracks were produced by Tom Dowd,
the Atlantic in-house engineer roundly regarded as one of the best in
the business, who had recently moved into production while maintaining
his position as a premier engineer.
Certainly the LP's flagship track (though
positioned, rather oddly, not as the leadoff track but as cut two on
side one) was "Funky Street." By far Conley's biggest hit other than
"Sweet Soul Music," it also proved he could score a smash with
something that didn't sound much like the one for which he was most
famous. It was a great time for funky soul odes to the main drag, with
both Wilson Pickett's "Funky Broadway" and Fantastic Johnny C's
"Boogaloo Down Broadway" having scaled the charts in late 1967. But
while "Funky Street" was recorded in Memphis, it was actually an homage
to Atlanta's Auburn Avenue, one of the most historic streets in the
entirety of the United States' African-American community. Co-writing
the song with Arthur was Earl Simms, road manager for both Conley and
Otis Redding.
Conley himself was sole writer for three of the
tracks, "Hear Say," "Put Our Love Together," and "Otis Sleep On." The
last of these is obviously a tribute to the recently departed Redding,
though stylistically it's more reminiscent of an artist who was a big
influence on Arthur, Otis, and many other soul singers, Sam Cooke. (As
an odd footnote, Paul McCartney, Ringo Starr, Linda McCartney, and
director Michael Lindsay-Hogg can be heard playing Conley's recording
of this song (used as the B-side of Conley's cover of the Beatles'
"Ob-La-Di, Ob-La-Da" on a single in late 1968), and briefly reacting to
it, in outtakes from the Beatles' January 1969 sessions while they were
recording and filming what came to be Let
It Be.) Conley also gets a co-writing credit on the ballad
"Burning Fire," the other composer noted being none other than Tom Dowd.
As for the non-Conley compositions on Soul Directions, "You Really Know
How to Hurt a Guy" and "This Love of Mine" were both collaborations
between two of the top soul songwriters of the era, Dan Penn and
Spooner Oldham (the Box Tops' "Cry Like a Baby" being perhaps their
most celebrated effort as a team). Penn and Oldham's contributions as
songwriters were perhaps to be expected given that both were also
involved in productions at American Studios, where most of the album
was cut. "Get Yourself Another Fool" was likely learned from Sam
Cooke's version on the 1963 LP Night Beat, though the song had been
popularized quite a bit earlier with R&B audiences by Charles
Brown. "People Sure Act Funny," by Titus Turner and James McDougal, was
also recorded by Lee Dorsey, Shorty Long, Baby Washington, Dr. Lonnie
Smith, and B.J. Thomas. "Love Comes and Goes," meanwhile, was a
collaboration between Redding, Earl Simms, Jimmy Moss, and Alan Walden,
the last of whom co-managed Redding with his brother Phil Walden, and
would later go on to manage Lynyrd Skynyrd.
Despite the inclusion of a Top Twenty pop hit, Soul Directions could only struggle
up to #185 in Billboard's
album chart. Atlantic Records' final Arthur Conley LP, More Sweet Soul, would be issued in
February 1969, and has also been reissued on CD by Collectors' Choice
Music. -- Richie Unterberger
unless otherwise specified.
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