WHAT Really GOES
ON: 22 Myths and Legends about the Velvet Underground that White Light/White Heat: The Velvet
Underground Day-By-Day investigates, explodes, and clarifies
Over the past
forty years, numerous legends, myths, and mysteries have grown around
the Velvet Underground. In part that's because the group gained
relatively light media coverage in their 1965-1970 heyday, and
certainly far less than major '60s bands like the Beatles and Rolling
Stones. In part it's because the Velvets' unflinchingly idiosyncratic
way of doing things has led to so many odd and unusual stories about
their concerts, record deals, critical reception, and popularity (or
lack of it). And in part it's due to contradictory tales, rumors, and
speculation that have flown back and forth since the VU broke up, in
part fanned by irreconcilable accounts from the musicians themselves
and their associates.
One of the most
fascinating and stimulating aspects of writing White
Light/White Heat: The Velvet Underground Day-By-Day was the opportunity
to do some investigating reporting on whether such mini-myths were
truth and fiction. First-hand interviews and perusal of obscure media
clippings and documents from the time the Velvets were active yielded
some unusual surprises, a few of which are listed here:
Myth: "The Velvet Underground's first
album only sold a few thousand copies, but everyone who bought one
formed a band."
Reality: That's a quote that
(in various different wordings) has been attributed to Brian Eno
countless times, though even the author of the most comprehensive Eno
biography couldn't track down the original source. Likely it grew out
of this remark he made in 1982 in an interview with Kristine McKenna
for the Los Angeles Times: "I
was talking to Lou Reed the other day and he said that the first Velvet
Underground record sold 30,000 copies in the first few years. The sales
have picked up a bit in recent years, but nonetheless, that record was
such an important one for so many people! I think everyone who bought
one of those 30,000 copies started a band."
Of more importance, The Velvet
Underground & Nico,
though not exactly a hit the first time around, sold a lot more than
just a few thousand copies—and more, even, than the "30,000 copies in
the first five years" that Lou Reed himself told Eno the LP sold. An
MGM royalty statement shows sales of 58,476 copies through February 14,
1969 (about two years after its initial release)—not at all bad for a
late-'60s LP, if far less than Andy Warhol and the Velvets hoped for.
Oddly, in 1970, both Fusion
and Circus reported the album
had already sold nearly a quarter of a million copies, Sterling
Morrison later claiming the LP eventually went "gold," the industry
term for a half a million units sold. While the likelihood that the
banana album sold more than 200,000 copies by 1970 seems faint, the
possibility that it broke the six-figure mark by then or not long
afterward doesn't seem unreasonable—and if all 100,000 of those people
formed a band because of it, the Velvet Underground would certainly
have been a lot more famous by the mid-1970s than they actually were.
Myth: Rock critics despised the Velvet
Underground when they were active. It was only years later that they
were belatedly hailed as great pioneers.
Reality: To some extent, this
sentiment is true for the Velvets' work prior to 1969. Their first two
albums received only scattered reviews, more often than not bewildered
rather than hostile, though even then there was the occasional fervent
praise. Much of the press coverage they received during these years
treated them more as an Andy Warhol sideshow than a living and
breathing rock band.
This is absolutely not true from 1969 onward, however. Their third
album (simply called The Velvet
Underground), released in March 1969, received ecstatic reviews
from numerous publications both major and underground, including Rolling Stone, Creem, Fusion (one of the first nationally
distributed rock magazines), Jazz
& Pop, and (as a reappraisal) Melody Maker; it even got good
notices in stodgy trade papers like Cashbox,
Variety, and Record World. Much the same acclaim
followed for Loaded and their
summer 1970 shows at Max's Kansas City, the latter of which even earned
them a near-rave review in the New York Times. Too, the reviews were
written by several of the top rock critics of the era, including Lester
Bangs, Lenny Kaye, Mike Jahn, Richard Williams, Ben Edmonds, Paul
Williams, Robert Christgau, and even a teenaged Jonathan Richman. There
were even
lengthy, passionately favorable pieces on the group in places where the
Velvets never played (and were probably rarely played on the radio),
like Atlanta and Denmark.
Certainly these records did not sell at a level on par with such pats
on the back. But it's not true that the Velvets went wholly
unappreciated in their own time, or even that the appreciation was
limited to a small band of underground fanzine buffs or fringe
fanatical weirdoes. It should also be pointed out that the whole field
of rock criticism was so young in the US prior to the late 1960s that
there were far less (and much less informed) album and concert reviews
of any sort before 1969 than there were from that point onward.
Myth: MGM Records, which put out the
first three Velvet Underground albums, did little or nothing to promote
the group, ensuring their lack of commercial success.
Reality: There is little doubt
that MGM was basically inefficient in its promotion of the group –
though that's something that could be said of its efforts for many of
its rock artists of the late 1960s, and for the efforts granted many
rock performers of the time on other major labels. It's certainly true
that it's hard to find print advertising for their first album, and
that one of the few such ads to get published was placed in a
questionable outlet, the literary magazine the Evergreen Review.
But contrary to most historical accounts, MGM did put some promotion
behind the group's second and third LPs. It took out a full-page ad for
White Light/White Heat—certainly
their least commercial longplayer (and one of the least commercial
albums of the time by any major rock act)—in Rolling Stone, as well as in some
of the nation's largest underground papers, including (of all places)
the most renowned hippie publication of all, the Oracle in San Francisco. It put
another full-page ad in the teen rock magazine Hullabaloo. It also gave Lou Reed
and John Cale quite a bit of space to be interviewed on a rare MGM
promotional-only LP serviced to radio stations around the time of White Light/White Heat's release.
And it also produced at least one radio ad for the record, although
everyone must have known that the album itself wasn't likely to get
that much airplay.
For the third album (The Velvet
Underground), MGM not only did more than it had for White Light/White Heat, but
arguably gave the record more promotion than most. Full-page ads
appeared in Rolling Stone, Creem, the Village Voice, the Los Angeles Free Press (one of the
nation's most widely read underground papers), and Fusion. The last of these also
managed to insert a plug for the Velvets' upcoming May 29-31 shows in
the city where Fusion was
published, Boston. MGM also did a radio ad for the LP, albeit a strange
one featuring New York DJ Bill "Rosko" Mercer. It even bashed out a
sizable, if eccentric, press kit with individual portraits of Lou Reed,
Sterling Morrison, Maureen Tucker, and Doug Yule.
By most accounts, MGM dropped the ball in its distribution of the
albums, and the third LP in particular, with the record not as easy to
find in the stores as it should have been. That probably blew any
momentum their advertising campaign, and the highly accessible
(relative to the first two VU albums) music on The Velvet Underground, might have
created. But it wasn't wholly neglectful of the Velvets—and, as even
some members conceded, never interfered with the music or the
packaging, with the exception of producer Tom Wilson asking for a more
commercial song to fill out their first album and put on their second
single. And since that song, "Sunday Morning," was brilliant, even that
didn't hurt the group.
Myth: MGM kicked the Velvet
Underground off the label around the beginning of 1970 as part of its
infamous "purge" of artists who supposedly advocated taking drugs.
Reality: It is true that by
the beginning of 1970, Mike Curb was in charge of MGM, moving the label
in a more wholesome direction via acts like the Osmonds. But it wasn't
until November 1970 that he announced the termination of the contracts
of eighteen MGM acts who "advocate and exploit drugs." The Velvets were
not only off the label by then; they'd already recorded and released
their fourth LP, Loaded, for
Atlantic Records. Curb and MGM declined to name the exact artists given
the boot in any case, and in a December 1970 Rolling Stone news item, an MGM rep
even claimed that "it wasn't eighteen groups, [Curb] was misquoted. The
cuts were made partly to do with the drug scene—like maybe a third of
them had to do with drug reasons. The others were dropped because they
weren't selling."
Certainly the Velvet Underground would have been at the top of any real
or imagined drug purge list had they still been signed to the company,
and maybe MGM was already keen to wash its hands of the band by early
1970 if Curb had made his intentions known. Sterling Morrison thought
so, telling Mix magazine
about 15 years later that Curb "wanted to get rid of the controversial
bands, including the Velvets." Yet it's also possible that dropping the
low-selling Velvets was simply a financial decision, a consequence of
bureaucratic incompetence, or both. A March 7, 1970 Rolling Stone cover story revealed
the company had lost $17 million in the past year, and that Curb had
already, by his own count, let 80 artists and 250 staff workers go. Lou
Reed himself later said that he didn't think Curb kicked the Velvets
off MGM for drug associations in the November 1987 issue of Creem, though he did note, "We
wanted to get out of there."
Myth: The Mothers of Invention, who
were also on the MGM subsidiary Verve Records, used their influence to
delay the release of the banana album (not issued until almost a year
after most of it was recorded) so that it wouldn't interfere with the
Mothers' own debut LP, Freak Out!
Reality: This is almost
impossible to prove or disprove, unless some smoking gun comes to light
in form of a specific memo from the Mothers' management or some such
source. Yet certainly several of the Velvets were suspicious that
something of the sort took place. In his autobiography, John Cale
speculated that Verve's promotion department took the attitude "zero
bucks for VU, because they've got Andy Warhol; let's give all the bucks
to Zappa." And in his April 1981 NME
interview with Mary Harron, Morrison claimed, "I know what the problem
was: it was Frank Zappa and his manager Herb Cohen. They sabotaged us
in a number of ways, because they wanted to be the first with a freak
release. And we were totally naive. We didn't have a manager who would
to go the record company every day and just drag the whole thing
through production." Even way back in a November 1968 interview with Open City, Lou Reed griped, "Our
first album was released six months late, right? Because the record
company was afraid because of 'Heroin' and, two, because the manager of
the Mothers didn't want Frank's album to be like our first one—there
were no psychedelic albums no hip albums, then, and theirs was coming
out first...I'm not saying anything evil towards anybody, but there was
panic, and ours came out six months later."
But as for hints subsequently dropped that the Mothers were determined
to have their album out first even if it meant pushing the Velvets'
debut back, there's a simple reason why Freak Out! was ready for release
before The Velvet Underground &
Nico. It was recorded first (from March 9-12, 1966; the first
sessions for the banana album didn't take place until mid-April), and
was officially issued on June 27, 1966, long before producer Tom
Wilson's wish to make the banana album more commercial with the
addition of "Sunday Morning" was fulfilled in November.
Additionally, much of the promotional push behind Freak Out! took place upon its
initial release in June, when several Verve execs (including Wilson)
visited distributors across the country to give salesmen a presentation
on the album. The label also organized giveaways of the LP on radio
stations in most major American markets. Admittedly all this seems like
more than MGM ever did for the Velvets, but this happened long before
the VU's first LP was completed in fall 1966, casting doubt upon
whether the two records would have been in competition for the same
advertising dollars.
Doug Yule, who remembered the issue still being discussed after he
joined the Velvets in late 1968, offers what might be a more realistic
assessment of the situation. "The way I heard it, it was not the
Mothers, it was the record company that made a decision to suppress
[the banana album] for a while," he clarified in his interview for White Light/White Heat: The Velvet
Underground Day By Day. "Because they didn't feel that two
groups that far on the fringe could be released even close to each
other and not interfere with each other's sales."
As a footnote to this whole supposed Velvets-Mothers rivalry business,
it's often been overlooked that Frank Zappa actually liked the banana
LP. "I like that album," he told Jazz
& Pop magazine in its October 1967 issue. "I think that Tom
Wilson deserves a lot of credit for making that album, because it's
folk music. It's electric folk music, in the sense that what they're
saying comes right out of their environment."
Myth: After New York radio refused to
play the Velvet Underground's first album upon its release in spring
1967, the Velvets decided to "punish" their hometown in protest, not
playing the city again until their two-month residency at Max's Kansas
City in the summer of 1970, three years later.
Reality: First of all, the
Velvet Underground did play at least three shows in New York between
the spring of 1967 and the summer of 1970. Albeit these weren't very
high-profile gigs, those being a benefit for public television station
WNET at Lincoln Center (on November 13, 1967); a benefit for Merce
Cunningham's dance company at the Brooklyn Academy of Music on March
15, 1968; and a private industry performance at the Salvation Club in
early 1970 (which helped bring them to the attention of Atlantic
Records). And they did get some airplay for the banana album from Bob
Fass on public radio station WBAI, though apparently this ceased after
they declined to play a bail-fund benefit. They also did get at least
some New York radio airplay later on in the 1960s on the city's most
progressive station, WNEW-FM, where Rosko Mercer (who narrated the
radio ad for their third LP) and Richard Robinson (who produced Lou
Reed's first solo album in 1972) both had shows.
This is admittedly nitpicking; it absolutely was the case that the
Velvets hardly played New York during this period, and probably didn't
get much radio airplay either. What is disputable is whether they were
really purposely doing so to "punish" New York, or wholly determined to
avoid playing the city at all costs.
As manager of the Boston Tea Party (the band's favorite place to play)
and promoter of their shows at several other Massachusetts venues,
Steve Nelson knew both the Velvets and their post-Andy Warhol manager,
Steve Sesnick, better than most. He put it this way in his interview
for the book: "I've read about, 'Well, they didn't want to play 'cause
they were boycotting New York 'cause they didn't get radio play.' I'm
not really sure about that. It wasn't like nobody wanted to book them.
I really think that Sesnick thought he'd hold them back and would
return triumphantly. But a lot of things went wrong—everything that
went wrong with the release of their first album, and lack of
promotion, and then everything that was going on with MGM at the time,
which was a pathetic record label. 'Cause by any account, they should
have been much, much bigger than they were during that time period
where they were away [from New York]. So the strategy certainly
backfired, because so much else was going on that wasn't making them
this serious hot desirable thing that nobody's ever seen that they'd be
dying to see.
"So was it a good strategy?," he concludes. "I don't think so. They
should have been playing New York, because they were from New York and
had a lot of following there. I think probably they would have ended up
being a lot bigger than they were if they'd played New York. 'Cause
there's so much media there, there's so much record business
there—there's so much everything there—that I think that they sort of
missed out."
"Given the way that Sesnick operates, pretty much everything that
happened and was explained as being for this reason or for that reason
was really for logistical and practical reasons," feels Doug Yule, who
didn't play with the Velvet Underground in New York for nearly two
years after joining the band in late 1968. "That tendency of his, and
the tendency of his also to see a trend that might be beneficial to him
in the long run, has led me to the feeling that the reason he didn't
play New York for a long time was simply because he couldn't get a
decent gig. Because the band was unknown in New York. And the band was
unknown in New York 'cause they didn't play in New York"—a catch-22
that might have spiraled out of control after a year or two.
"But they did play in Boston," Yule continues. "People thought the band
lived in Boston, because we played up there so much, and I really think
that Sesnick kind of fostered that notion to some extent. Someone may
have said it at some point, and he said 'yeah, yeah, they're a Boston
band,' and kind of pushed that along. Because that would make it easier
to get a gig in New York, 'cause they were always interested in
something new from out of town. There are so many bands out of New York
looking to play everywhere that it becomes more difficult. But if you
can say, this is hot in Boston...it's like a way of getting in is that
you go out and then come back in. I have felt that it was more along
those lines. I don't know how much of the 'we're mad at New York' was
actually real. It was never anything that was apparent to me."
Interestingly, according to a June 1970 article in Circus magazine, Fillmore East
audiences requested an appearance by the Velvets in a poll, but the
group turned the gig down. Sterling Morrison later confirmed that he
wouldn't even go into the Fillmore East in New York, let alone play it,
out of dislike for promoter Bill Graham. However admirable the group's
stance might be in principle, turning down a spot at what had to be one
or the two or three most popular rock halls in the United States
couldn't have helped them make inroads either commercially or within
the music business itself.
Myth: Nico was never regarded as a
full member of the Velvet Underground. Her contributions to the band
were few and peripheral.
Reality: From the point of
view of the band themselves, there's some solid reasoning to this
sentiment. After all, Nico was added to the quartet lineup of Lou Reed,
John Cale, Sterling Morrison, and Maureen Tucker at management's behest
in early 1966. She sings lead on just three of their officially
released studio recordings (and faint background on just one other).
She wrote no material for the group, with the exception of contributing
to an improvisation later bootlegged (and partially released) as
"Melody Laughter." While she was technically in the band from January
1966 to May 1967, she missed quite a few shows, and was almost always
billed separately (usually within the name "The Velvet Underground
& Nico"). Several members later went on record as saying they never
considered Nico a full or permanent member of the group.
From the standpoint of the audience and the media, however, Nico was
often considered the star of the show. It is no exaggeration to state
that press clippings during the period in which she was in the Velvets
gave her not just more ink than all four other members combined—they
gave her about ten times more
ink than all four other members combined, often not bothering to
mention anyone else's name, let alone quote them or specify their
contributions. Andy Warhol also got at least ten times as much ink as
Reed, Cale, Morrison, and Tucker combined in early VU press accounts,
but everyone probably expected that.
In addition, according to Paul Morrissey (who managed the Velvets with
Andy Warhol while Nico was in the group), it was only because of her
that they got a record deal in the first place. "I sent [the tapes of
their first recording sessions] to all the record companies, they all
said no," he remembered in his interview for White Light/White Heat: The Velvet
Underground Day By Day. "Finally this guy from Verve contacted
me, Tom Wilson. He was a very nice guy, Harvard-educated. He had signed
Simon & Garfunkel to Columbia. He said, 'I'm interested in
recording them, I went to see them. I can't put any of this on the
radio, but that girl is fantastic. She could be a big star, and I'll
sign the whole group just to have Nico.' Well, when I went back I made
the mistake of telling that to Lou, and he really froze. The last thing
in the world that he wanted to hear was this album was only being taken
on because of beautiful Nico with the beautiful voice, and that Tom
Wilson really wanted her, not them."
Nico also sings three of the four songs used on the Velvet
Underground's first two singles, both issued in 1966 in advance of the
banana album. That lends additional credence to the possibility that
Verve and Wilson initially planned to make Nico the focus of the group,
not chief singer-songwriter Lou Reed. Again according to Morrissey, the
one track on those singles she doesn't sing lead on, "Sunday Morning,"
was initially planned to be a song that Nico could sing that would be a
more commercial choice for a single than anything that had been
recorded for the debut LP. However, Lou Reed ended up taking the lead
vocal on that song, although Nico can just about be heard in the
background near the end.
Nico's addition of glamour and star quality to the Velvets was
undeniably vital to the band in their early days. But even if her
musical contributions were relatively slight, they should not be
overlooked, as the three songs on which she does sing lead—"I'll Be
Your Mirror," "All Tomorrow's Parties," and "Femme Fatale"—all rank
among the group's greatest. Nor should it be overlooked that three
members of the Velvets made crucial contributions to Nico's first solo
album as composers and instrumentalists, with John Cale continuing to
do so throughout Nico's solo career.
Myth: When he was working as a staff
songwriter at Pickwick Records in 1964 and 1965, Lou Reed wanted to
record songs like "Heroin." But the label wouldn't let him, making him
determined to form a band with John Cale, the Velvet Underground, where
he could write and sing what he wanted.
Reality: On May 11, 1965, Lou
Reed recorded a few unreleased demos under the auspices of Pickwick
Records, including not just one but two complete versions of "Heroin."
What purpose these sessions had is unclear, and it's uncertain whether
Pickwick—most of whose product was tacky budget/exploitation
releases—would have ever released such material, or found a market for
such songs even if it had. But record "Heroin" they did, producer
Terry Philips—who had signed Reed to Pickwick as a staff songwriter in
late 1964—specifically praising his good performance after the first of
the takes. Remarkably, the song's lyrics and tune are already virtually
the same as the studio version the Velvet Underground would record
about a year later, although these bare-bones versions have more of a
folky talking blues feel than even the ones Lou, John Cale, and
Sterling Morrison would record at 56 Ludlow Street a couple months
later (which were eventually issued on the Peel Slowly and See box set).
As to the overall question of whether Pickwick discouraged Lou from
recording those kind of songs, both Reed and Cale remember songs like
"Heroin" being vetoed by the label in early-'70s interviews. As Philips
was the most noted and visible of Reed's associates at Pickwick, it's
sometimes assumed that he must have been personally responsible for
such rejection. Yet in his interview for White Light/White Heat: The Velvet
Underground Day By Day, Philips repeatedly stated his admiration
for Reed's talents and regrets that he and Pickwick couldn't have
worked with him more. "I helped encourage him on his writing to do
things that were more like 'Heroin,' and more like the kind of writing
he did in short stories," he stated. "We were working towards a goal. I
thought he could be what he became."
According to Pickwick promotion man Bob Ragona, the real villain at the
label as far as stopping such material in its tracks was its vice
president. "Ira Moss stopped it," he declared. "He was the main
obstacle. He was the #2 man in the company. He didn't understand it."
Myth: The song
"White Light/White Heat," one of the Velvet
Underground's greatest, is about drugs.
Reality: Well, that's
partially true. Specifically, "White Light/White
Heat" is often assumed to be about the exhilarating effects of crystal
methedrine amphetamines, and Reed does say the song "is about
amphetamines" in his 1971 interview with Metropolitan Review. But an
equally likely, and perhaps more interesting, inspiration is Alice
Bailey's occult book A Treatise on
White Magic. It advises control of
the astral body by a "direct method of relaxation, concentration,
stillness and flushing the entire personality with pure White Light,
with instructions on how to 'call down a stream of pure White Light.'"
And it's known for certain that Reed was familiar with the volume, as
he calls it "an incredible book" in a November 1969 radio interview in
Portland, Oregon.
Additionally, in his "I Was a Velveteen" article in Kicks, Rob Norris
remembers Reed explaining "White Light/White Heat" as one example of
"how a lot of his songs embodied the Virgo-Pisces [astrological]
opposition and could be taken two ways." Norris, who would get to know
the band personally at the Boston Tea Party, also thinks the "white
light" concept might have informed another of the album's songs, "I
Heard Her Call My Name." "He was very interested in a form of healing
just using light, projecting light," says Norris today.
Incidentally, Reed wasn't the only major '60s rock artist influenced by
Bailey; Kinks guitarist Dave Davies discusses white light energy in his
autobiography Kink, which
reprints a couple extended quotes from
Bailey's books. Also interested in "white light" was Lou's friend from
the Factory who ended up doing the White
Light/White Heat cover, Billy
Name. According to Reed's unpublished 1972 ZigZag interview, Name "got
so far into it he locked himself in a closet for two years, and just
never came out...I know what he was doing because I was the one who
started him on the books [by Alice Bailey on magic], and we went
through all fifteen volumes."
Myth: The Velvet Underground didn't
care what anyone thought of their music. They not only weren't bothered
when people hated them or reacted to them in horror; they relished it.
Reality: That's a perception
that's been egged on by a few comments from band members themselves,
which sometimes give the impression they took a secret pleasure in
offending rather than pleasing their audiences. Sterling Morrison's
wife Martha saw a different, more sensitive (and sensible) side to the
band in this regard. "I always knew that they were trying hard to get
recognition," she states. "I knew that they weren't gonna change
anything in order to get it. They worked hard at their music, and I
think were kind of puzzled when they didn't get good reviews and also
disappointed. They really cared."
Myth: The Velvet Underground
deliberately selected the worst quotes about them they could find to
put on their debut album.
Reality: Certainly the quotes
used on the inner gatefold of The
Velvet Underground & Nico were pretty unusual in the context
of their era. Variety
describes the EPI as "a three-ring psychosis that assaults the senses";
Los Angeles Magazine dubs them
"screeching rock'n'roll" that "reminded viewers of nothing so much as
Berlin in the decadent 30's"; Richard Goldstein characterizes the sound
as "the product of a secret marriage between Bob Dylan and the Marquis
de Sade" in the New York World
Journal-Tribune; and the Chicago
Daily News announces that "the flowers of evil are in full bloom
with the Exploding Plastic Inevitable." The liner notes to Peel Slowly and See suggest not
only that the Velvets deliberately selected only negative quotes, but
also that Verve ameliorated the vibe by inserting a few positive ones
without telling the group.
But actually, there's nothing in the way of out-and-out critical slams
in the quotes that made the final cut, leading one to believe the group
wasn't quite as defiantly perverse in this department as legend's made
them out to be. There were certainly quite a few far, far more negative
review quotes—i.e. "a tasteless, vulgar review that should never have
opened" (Hitline), "if this is
what America's waiting for, we are going to die of boredom because this
is a celebration of the silliness of café society, way out in
left field instead of far out, and joyless" (the San Francisco Chronicle),
"deliberately loud, rhythmless, off-key rock'n'roll, i.e. camp, graced
occasionally by Nico, gorgeous blonde, who may be singing but nobody
can hear" (the New York Post),
"[Nico] sounded like a Bedouin woman singing a funeral dirge in Arabic
while accompanied by an off-key air raid siren" (the Detroit Free Press)—that could have been chosen, and most
certainly were not.
Myth: The Velvet Underground were
wholly out-of-step with the trends of their time, not listening to or
admiring much or any of the work in their peers, even dismissing it as
irrelevant.
Reality: Because the Velvet
Underground were indeed highly unlike the other top bands of their time
and for the most part out of step with trends of the mid-to-late-'60s
(or not interested in following trends whatsoever), an impression is
sometimes painted in retrospect that they functioned almost in
isolation. It makes a nice hook to their story, but the Velvets really
weren't as contrary characters as legend sometimes has it, or immune to
musical influences from fellow bands. In various interviews and
writings from 1967 to 1970, various members express admiration for the
Beatles, Rolling Stones, Beach Boys, Kinks, Creedence Clearwater
Revival, Phil Spector, Quicksilver Messenger Service, the Byrds, and
even Bob Dylan.
As an aside, some snide comments from Sterling Morrison in particular
regarding Dylan might have you believe the group had little time for
the singer-songwriter. Yet Morrison himself declares "I like him, he
did a lot of good songs" in the first straight Q&A interview with
the group (in the August 1967 issue of the underground Cleveland paper The Buddhist Third Class Junkmail Oracle).
And while Morrison and the group in general supposedly had considerable
antipathy for Dylan's song "I'll Keep It with Mine," which Nico kept
trying to force into the group's repertoire in early 1966, Sterling's
wife Martha thinks "he liked the song. His feelings about Dylan had
nothing to do with Nico singing that song. It was a very pretty song."
It's also worth pointing out that in at least one unheralded instance,
the Velvet Underground themselves directly influenced a major late-'60s
album by one of the biggest groups of that or any other era. As Mick
Jagger confessed to Nick Kent of NME
in June 1977, "Even we've been influenced by the Velvet Underground.
No, really. I'll tell you exactly what we pinched from [Lou Reed].
Y'know
'Stray Cat Blues' [from the Rolling Stones' 1968 album Beggars Banquet)? The whole sound
and the way it's paced, we pinched from the first Velvet Underground
album. Y'know, the sound on 'Heroin.' Honest to God, we did!"
Myth: The Velvet Underground got no
commercial radio airplay while they were active.
Reality: It would be foolish
to claim that the Velvet Underground were in heavy rotation or anything
close to it between 1966 and 1970. Generally speaking, they were seldom
played on the radio, and likely virtually missed out in some sizable
markets altogether. Yet it's not the case that they weren't played
anywhere or anytime, as some accounts would have it. Dick Summer played
them often on his Sunday night show in Boston on WBZ, whose signal was
so strong that it could be picked up in many other regions of the
United States at night. He continued playing them often when he moved
to WNEW-FM in New York, as did other DJs on that station, including
Rosko Mercer and Richard Robinson. Bob Reitman played them often on
various commercial stations in Milwaukee, even though the Velvets
aren't known to have played any concerts there. Tapes survive (detailed
in the book) of Lou Reed chatting on-air in 1969 with enthusiastic
radio interviewers on Boston's WBCN-FM (conducted by Mississippi Harold
Wilson) and Portland, Oregon's KVAN. The December 16, 1970 chart of
progressive St. Louis station KADI-FM shows Loaded at #21, although the VU only
played one concert in the city. Richard Goldstein even got to play
"Heroin" once as a guest DJ on Murray the K's show on WOR-FM in New
York.
All this doesn't mean, of course, that the Velvets got much radio
airplay in the United States as a whole. But it's another illustration
that they did find at least something of an audience in their own time,
instead of being shunned by everything and everyone around them.
Myth: The Velvet Underground recorded
an unreleased fourth album for MGM Records in 1969.
Reality: Here's one that's
probably never going to be cleared up. After forty years, the mystery
remains: were the Velvets recording a fourth album for MGM between May
and October 1969 or not? Certainly a fourth album on the label never
appeared, though by late 1969, they'd cut more than enough tracks to
fill one up. Steve Sesnick later said he was already maneuvering to get
the band off MGM at this point, and maybe they were trying to walk the
fine line of making it appear to the label as though they're working on
their next record, but not quite getting the recordings in good enough
shape so that an LP can be compiled.
Yet Sterling Morrison later said that he was under the impression they
were working on a fourth album, leaving the cuts behind with no regrets
when they finally did leave MGM for Atlantic in 1970. As Maureen Tucker
puts it in the liner notes to Peel
Slowly and See, "As far as I knew, and know, we were making a
record. I also believe we were trying to get out from MGM. I don't know
what the plan was. Maybe it was just to not finish it enough. Some of
those tracks don't even have [finished] vocals on them. Maybe we were
doing it just to keep them from saying 'We need a record!' I'm sure the
way we did all those tracks had to do with trying to get away from
MGM." And Robert Quine—who became friends with the band in 1969, and in
the 1980s, worked closely with Reed as a guitar player for a few
years—later remembered Lou telling him in spring 1969 that the Velvets
were making a fourth album, though in a later conversation in November,
he was given the impression the LP was no longer happening.
In addition, the existence of an acetate with seven songs from these
1969 outtakes verifies that there might have been at least some thought
about compiling a long-playing record from these sessions. It's
unlikely such an acetate would have been cut unless someone in the band
wanted to hear how an LP's worth, or nearly an LP's worth, of songs
sounded when bunched together. For the record, those songs, in order,
are "I'm Sticking with You," "Foggy Notion" (here titled "Sally May"),
"Ferryboat Bill," "Andy's Chest," "Ocean," "Rock & Roll," and
"She's My Best Friend" (here titled "My Friend").
Doug Yule offers a yet different take in the DVD The Velvet Underground Under Review:
"My understanding was that we were gonna use the MGM studios to work
out this stuff prior to actually going into a studio and recording. To
sort of get organized for a regular recording session...My
understanding was that they were never gonna be used. They were work
tapes, and that's the way I always viewed them."
Finally, back in late August of 1969, Reed told Frank Gruber of the
Philadelphia paper the Distant
Drummer that a fourth VU album had been recorded. But, wrote
Gruber, the group "don't plan to release it, at least within the next
year or two. 'It would be totally senseless,' says Lou. 'In a few years
it will be ahead of its time, but now it just won't sell and will go
unknown. We've had enough of that.'" This implies that a complete LP
had been recorded and scrapped by the end of August—even though quite a
few of the tracks thought to be part of the "lost" album were cut at
the Record Plant after Reed's conversation with Gruber, in September
and early October.
Doug Yule doesn't buy the explanation that the album was shelved for
being ahead of his time. As for that specific Distant Drummer quote, he explained
in his interview for White
Light/White Heat: The Velvet Underground Day By Day, "When
you're being interviewed, the model dictates that the interviewer is
looking for information, and you're there to inform them. You don't
want to give a null set answer, like 'I don't know.' So it's easy to
say, 'No, we don't want to do it now, because it's way ahead of its
time.' It makes perfect sense, and it makes it sound good. That's
Sesnick talking through Lou. Sesnick was just pumping ideas into him,
and then [Lou] was giving them back."
Myth: The Velvet Underground were
totally unconcerned with the singles market, or trying to get hit
singles.
Reality: The reality is that
when the Velvet Underground were signed by MGM in May 1966, no rock
band could afford to ignore the singles market – or, at least, no
record label recording said rock band could ignore the singles market,
even if the band themselves didn't care about it much. Although most of
the banana album had been recorded by the end of May 1966, it wasn't
released until March 1967, instead being preceded by two 1966 singles
(all four of whose songs appeared on the LP) as Verve first tried to
break the group in the 45 market, or at least test them through that
market.
The one song on The Velvet
Underground & Nico to be recorded after
May 1966, according to Paul Morrissey (their co-manager of the time),
was specifically instigated as an attempt at a commercial single. In
his interview for White Light/White
Heat: The Velvet Underground Day By
Day, Morrissey says producer Tom Wilson told him that "the only
thing I
don't like about the record [about to be released as the Velvets' debut
LP] is, there's not enough Nico. You've got to get another song
from Nico. And there's nothing here we can use on the radio, so why
don't we get Nico to sing another song that would be right for radio
play?" That is why, at the last minute, one last track was recorded for
The Velvet Underground & Nico—and
fortunately so, as it turned out
to be "Sunday Morning," a classic that made a great album even better.
Paul Morrissey confirms that Tom Wilson definitely had a 45 release in
mind when "Sunday Morning" was recorded in late 1966, as "you couldn't
put an album out without having a single. [Tom Wilson] said, 'We have
to put something out as a single, but there's nothing on there that
could be a single, and I want
Nico to sing it. But I need a commercial
type of song for Nico to sing.' But when we got to the recording
studio, Lou said 'Yeah, but I'm gonna sing this.' Wilson was surprised;
Lou was really arrogant in a very nasty sort of way and Tom Wilson
didn't know what to say. Lou only allowed Nico to come in as a kind of
background chorus in one verse, [although] Nico singing had been the
whole purpose of the session." This session, incidentally, marks the
only time it could be said that MGM tried to influence the Velvet
Underground's music, though if "Sunday Morning" was recorded in part in
an attempt to make the group more commercial, the end result actually
improved the LP on which it was included.
After 1966, the impression was certainly created that the Velvets, or
their labels, didn't care about the singles market, as few 45s were
released, and even those were so poorly distributed that few saw (let
alone heard) them. Yet a late-night party after an August 29, 1969 show
in Philadelphia, Lou Reed and Doug Yule told Frank Gruber of local
underground paper the Distant Drummer
that "they are totally
disassociated with the 'underground,' from FM radio to drugs. They
don't even like record albums...Reed says he can't listen to FM for
long before he either falls asleep or gets sick...So the Velvet
Underground is moving into singles. The first will be 'We're Going to
Have a Real Good Time Together,' a song consisting of pounding old Rock
and Roll and those words repeated over and over. It's alive and great.
It should make it, unless everyone's too cool." The group did indeed
record the song at the Record Plant in New York on September 30, but it
didn't even get released until 1986, let alone appear on a single.
In addition, though the sole single from White Light/White Heat ("White
Light/White Heat"/"Here She Comes Now") flopped, the group seemed to
care about it enough to complain about it being banned, as they claimed
it was, in several interviews. And both Lou Reed and Doug Yule have
admitted that Loaded was
recorded, at least in part, with an eye to
having commercial success and radio airplay, including the possibility
of landing that elusive hit single. As Yule said in his interview for
White Light/White Heat: The Velvet
Underground Day By Day, "I remember
editing 'Head Held High' and chopping the shit out of it, compressing
the crap out of it, specifically to make it into a certain length and a
certain style. [We] were even recording it with the idea of, 'This is
gonna be a single.' It was high energy from opening to close."
All that considered, it's mighty peculiar that Atlantic did not choose
to release a single from Loaded
until April 1971, by which time the
album had been out for half a year—and by which time Reed himself had
been out of the band for half a year. And even when that single did
appear, it contained neither "Sweet Jane" nor "Rock & Roll"—the two
most obviously commercial (in the best sense of the word) songs the
Velvet Underground ever cut.
Myth: Being the ultimate anti-hippies,
the Velvet Underground never
played rock festivals.
Reality: The Velvet
Underground might not exactly have been
wholehearted participants in hippie culture, but being a functioning
national touring band with records on a major (if inefficient) label
meant that they weren't as outside the mainstream rock circuit as has
often been supposed. In 1969, they played at least one major rock
festival (Toronto Pop Festival 1969, in June) and one minor one (the
Hilltop Festival in New Hampshire in August, where they headlined a
bill also including Van Morrison). They likely also played a festival
in Texas that autumn, as Doug Yule says the outdoor concert pictures
(by road manager Hans Onsager) that appear in his book 69 on the Road:
Velvet Underground Photographs were taken at such an event in
Texas,
and thinks it probably took place at a college campus. Yet more
intriguingly, pictures in that book of the festival crowd show what
Yule confirms as an "independent filmmaker walking around, making films
of the whole thing. I think someone has tried [to find him], and been
unsuccessful."
As a weird footnote, one musician who played in the Velvet Underground
in the 1960s did perform at the most famous rock festival of all,
Woodstock. That was original drummer Angus MacLise. His wife Hetty
confirms that Angus performed on the acoustic stage set up by the Hog
Farm, the organization who were helping to provide food, medical aid,
and general assistance at the event. According to the article in The
Wire, Angus and Hetty can also be glimpsed dancing in the
ultra-popular
Woodstock film, though frankly
it's hard to conclusively identify them
in the sequences of the movie (particularly Santana's "Soul Sacrifice"
and the crowd-improvised "Rain Chant") that feature quick cuts between
numerous writhers in the several hundred thousand-strong throng.
Myth: Being the ultimate anti-hippies,
the Velvet Underground had as
little to do with California rock audiences as possible, especially
after their shows in Los Angeles and (at the Fillmore) San Francisco
didn't go well in May 1966.
Reality: It's true that the
Velvets' first visit to California in May
1966 didn't go all that well. What was supposed to be a multi-week
engagement at the Trip in Los Angeles closed after a few nights because
of murky legal/police complaints, and the band got along poorly with
promoter Bill Graham at the Fillmore (and received one of their most
savage reviews ever by Ralph J. Gleason in the San Francisco Chronicle).
Even these May 1966 shows in L.A. and San Francisco did have their
admirers, but the hostile reaction by some was probably a factor in the
VU not returning to California for a couple years.
It's also true, however, that the Velvet Underground probably played
more shows in California more than any other state except, perhaps, New
York and Massachusetts. They did not play any more shows for Bill
Graham, but by 1968, the California rock circuit was thriving so
heavily that it would have been foolish for any band to ignore it, even
one so determined to do things their own way as the Velvets. In the
roughly eighteen months from late May 1968 to early December 1969, they
played many shows in San Francisco and Los Angeles (where they also
recorded their third album), as well as a few in San Diego. These
included several gigs at the Avalon, the Fillmore's biggest competitor
in San Francisco; several performances at the Whisky A Go Go in Los
Angeles, that city's most legendary rock club, with Jimi Hendrix and
Jim Morrison in attendance at some shows; and several weeks at the
Matrix in San Francisco, where many tapes were made, some of which
comprised the bulk of their 1969
Velvet Underground Live album—one of
the greatest rock concert records of all time. There was even a
performance at Beverly Hills High School in late 1968.
What's more, these performances were generally well received, with
complimentary reviews in daily and underground papers in each of the
three cities. Far from being in deliberate opposition to California
audiences, the Velvets probably had a stronger following in the state
than they had in almost any other region.
Myth: The Velvet Underground were
pretty much an Andy Warhol project,
or an extension of his world. They wouldn't have amounted to anything
if he hadn't been their Svengali of sorts.
Reality: Admittedly this is a
myth that these days hardly needs
discrediting, as the vast majority of informed rock listeners (and for
that matter informed art appreciators) are aware that the Velvets were
a hugely talented and largely autonomous group, not an Andy Warhol
creation/manipulation. Looking over their press clippings (particularly
their early ones), however, it's astonishing how many reporters seem to
be under that impression. Many pieces mention Warhol prominently, but
don't name any of the individual members, and often view the concerts
as a Warholian spectacle rather than one in which musicians play their
own highly original material. The release of a debut album in which a
signed Warhol painting was the cover didn't't help, not a few actually
thinking The Velvet Underground
& Nico is a Warhol album, or that
Warhol even played in the band.
Even as late as late June 1969, a reviewer for Philadelphia's largest
alternative paper, the Distant
Drummer, unfunnily dismisses the band as
a Warhol gimmick, describing Andy as "the spiritual force behind the
Velvet Underground,
a rock group consisting of three guys and a woman. What a surprise that
the V.G.'s (sounds like a bad disease) sound like a bad disease. Oh
Andy, how could you have let us down! I was so mad at you I burned my
autographed copy of A and
ripped down the aluminum foil which covered
the walls of my apartment... If you close your eyes, put plugs in your
ears and concentrate on the Word ('Warhol'), you might find their sound
almost listenable. Almost. Are you concentrating?"
If you've read this far it's doubtful you'll need straightening out,
but for the record: the Velvet Underground were performing and writing
their own songs—including many of the ones featured on their debut
album—before they met Warhol in late December 1965. While Warhol and
the group's co-manager Paul Morrissey were instrumental in organizing
the multimedia show in which they played, the Exploding Plastic
Inevitable, they never interfered with the band's music, with the
notable exception of getting them to add Nico to the lineup—which
actually improved the music rather than hurting it. And after the VU
ended their managerial association with Warhol around mid-1967, they
continued to be a top, ferociously innovative rock band for three
years—not only on record, but onstage, despite no longer performing as
part of the Exploding Plastic Inevitable.
Myth: Andy Warhol didn't do anything
for the Velvet Underground besides
have his name associated with them. Even though he's credited as the
producer for most of their first album, he didn't do anything in the
studio to merit that title.
Reality: So here we have the
flipside of the perception of Andy
Warhol's relation to the Velvets—that far from being the mentor that
made it all possible for the Velvet Underground to do whatever they
did, he was kind of a do-nothing. Warhol's role is indeed often
overestimated. Paul Morrissey, who co-managed the band with Andy from
early 1966 to mid-1967, said in his interview for the book that many of
the ideas often credited to Andy originated elsewhere, not least from
Morrissey himself. As for Warhol's direct involvement with the
functions usually associated with a rock manager—getting them gigs,
dealing with record labels, dealing with the logistics of their stage
show, and so forth—certainly Morrissey was more involved than Andy was.
And Morrissey was actually Warhol's manager, as well as managing the
Velvets with Andy.
As Paul stated in his interview, "In actual reality, the basis of these
things came almost always from me, and not from him, during these years
I was there. I'm the one that met them, told them I would manage them,
put Nico in the group, and Andy would present them, be called the
manager. But have you ever heard of a manager who had a manager? I'd
love for you to come up with another situation where there was somebody
who was a manager who had a manager who told him what things should be
done and then went and did them himself."
Yet at the same time, Warhol did make definite contributions to the
Velvet Underground's music and career. First of all, he was
instrumental in financing their equipment and general livelihood in
early 1966, when they had few gigs and no record deal. He might not
have had much (and quite possibly very little) to do with the
production of their
first record in terms of making musical or technical suggestions, but
he was instrumental in the financing of those sessions as well. And as
Lou Reed declares in his interview for the Transformer documentary,
"Before we went in the studio he said, 'You've got to make sure—use all
the dirty words. And don't let them clean things.' And so, when he was
there, they—you know—they didn't dare try to say, 'Hey, why don't you
don't do that over,' or, gee, any one of all the other things they
would normally have done never happened."
Warhol also gave enormous artistic encouragement by helping install the
courage to be uncompromising at a time when their vision isn't in
vogue. He gave Lou Reed in particular some useful inspiration for his
songwriting, both by offering some specific suggestions (particularly
for the songs "Femme Fatale" and "Sunday Morning") and stressing the
overall importance of a diligent work ethic, constantly pressing him to
write more compositions. In the BBC documentary Curious, John Cale goes
as far as to doubt whether Reed would have continued investigating
unusual "subjects like he did without having some kind of outside
support for that approach other than myself." Plus he designed for them
one of the most memorable album covers of all time. The Velvet
Underground's music would not have been quite the same, or quite as
brilliant, without Andy Warhol's input.
Myth: The Velvet Underground were only
a great and groundbreaking band
when John Cale was in the lineup. After he left in late 1968, the music
they produced in the remaining two years Lou Reed had with the group
was relatively unadventurous and ordinary.
Reality: This may be a
minority viewpoint, but you'll still see it
stated in some accounts of the band, including some of the most
high-profile ones. The standpoint, unfortunately, has also been
reinforced by the induction of Lou Reed, John Cale, Sterling Morrison,
and Maureen Tucker—but not Cale's replacement, Doug Yule (or for that
matter Nico)—into the Rock and Roll of Fame when the group were given
that honor in 1996, as well as the failure of several film
documentaries covering the Velvets to even mention Yule's name, let
alone investigate the group's 1968-70 music in detail.
First, it should be emphasized that John Cale was undoubtedly the
second-most important musician in the Velvet Underground other than Lou
Reed. He would prove to be its best songwriter other than Reed, even if
he wasn't yet writing much while he was in the group. He was certainly
its most versatile instrumentalist, making vital contributions on bass,
piano, organ, and especially his electric viola. He was, with Reed, the
band's co-founder. And he was undeniably more responsible than any of
the other members for the most avant-garde and experimental aspects of
their sound, not only via his pioneering electric viola, but also his
use of drone and fearsome electronics.
All that said, the Velvet Underground certainly made their share of
great music in the two years following Cale's exit—indeed, some of the
best music they ever made. That includes their third album (recorded
very shortly after Cale left), which in its muted low-volume approach
was almost as radical a turn as the first two LPs had been with Cale on
board. It also includes the two-LP set 1969 Velvet Underground Live,
one of the greatest live albums ever. And it also includes their 1970
album, Loaded, which while
the least adventurous of their records
certainly had its share of fine songs, including two of their very
greatest, "Sweet Jane" and "Rock & Roll."
As for Doug Yule's specific contributions, it should be noted that he
actually plays on more commercially released Velvet Underground
recordings than Cale does, even discounting the post-1970 recordings
made without Reed in the band. More important than the quantity of
Yule's work, however, is its underrated quality. While not the
idiosyncratic talent that Cale was as an instrumentalist and
singer-songwriter, Yule was a fine bassist who quickly and adeptly
eased the group's transition to a more powerful, if more conventional,
rock sound. It's also overlooked that he made significant contributions
as a multi-instrumentalist, also playing organ with the group
onstage—that's his electrifying swirl on the 1969 Velvet Underground
Live version of "What Goes On"—and also chipping in on
keyboards, drum,
guitar, backup vocals, arrangements, and the occasional lead vocal
("Candy Says" being the standout) in the studio and in concert. Far
from being an incidental, faceless entity needed to fill out the
lineup, as some accounts might have you believe, Yule was not just an
adequate replacement—he was a very considerable asset to the group.
Steve Nelson, who saw the band more than almost anyone else with the
Yule lineup as a promoter for numerous VU shows in Massachusetts, put
it this way in his interview for White
Light/White Heat: The Velvet
Underground Day By Day: "I think [Yule] brought a kind of
musicality to
it that wasn't there before. He could sing and harmonize, he could play
a lot of instruments. John was also a brilliant musician, but he was
kind of edgier. Doug had more of a pop sensibility. So that whole
transition of them becoming more accessible was really partly due to
Doug. They could still play the hell out of the stuff like 'Heroin' and
'Sister Ray'—I heard those things live, and they were still great.
That's a tribute to Doug being able to fit in there. It's a pretty hard
thing for somebody to step into, and I think Doug has gotten a bum rap.
He was a big part of the band and brought a lot of musicianship to it,
and I don't think he's gotten fair credit for that."
Myth: John Cale left/was fired from
the Velvet Underground because
(pick one): A) he wasn't getting along with Lou Reed; B) Lou Reed was
jealous of him; C) Cale was threatening Reed's leadership of the band;
D) Cale was too far out for the more song-oriented, conventional rock
direction in which Reed wanted to take the band; E) manager Steve
Sesnick also wanted Cale out; F) for no good reason.
Reality: Well, here's one case
in which no one seems to know or want to
reveal the root cause, though all of the above and some other factors
have been cited. It is certain that John Cale played his final show
(1993 reunion dates excepted) with the Velvet Underground on September
28, 1968, and that Doug Yule was on board as his replacement by the
time of the next VU show on October 4. It's not even been consistently
reported whether Cale was fired or left, though the most accepted
version has Cale getting fired by Reed in September. John himself has
remembered hearing that Lou's fired him from Sterling Morrison not long
before the October 4 show in Cleveland. Reed has on several occasions
declined to discuss the incident, as early as press interviews in the
early 1970s and as late as a BBC Wales documentary on Cale in the late
1990s, where he simply states, "That's really personal, and just
probably something I wouldn't talk about." Manager Steve Sesnick is
likewise mum in one of his very few interviews, telling Victor Bockris
(in Up-Tight: The Velvet Underground
Story), "That's a real long story
and I don't want to get into it."
For what it's worth, the most likely, sensible, and un-sensationalistic
explanation this writer came across in his research for White
Light/White Heat: The Velvet Underground Day By Day comes from
Michael
Carlucci, longtime friend of Velvet Underground fanatic (and, for
several years in the 1980s, Lou Reed's guitarist) Robert Quine. "Lou
told Quine that the reason why he had to get rid of Cale in the band
was Cale's ideas were just too out there," says Carlucci. "Cale had
some wacky ideas. He wanted to record the next album with the
amplifiers underwater, and [Lou] just couldn't have it. He was trying
to make the band more accessible."
Myth: The Velvet Underground signed
their first record deal, with MGM
Records, on (fill in the blank)...
Reality: It might seem like a
small detail to some, but it's amazing
how seldom the actual date of the Velvet Underground signing their
record deal has been reported. It's now pretty well known among serious
fans that the bulk of their first album was recorded in mid-to-late
April 1966 at Scepter Studios in New York, with some of the songs
getting re-recorded the following month in Los Angeles (probably) and
"Sunday Morning" being cut later in the year. It seems like an
improbably rapid series of events, though, for the group to be making
recordings with the intent of selling them to a record label in
mid-to-late April, and recording as MGM artists just a few weeks later
the following month.
This seems to be, however, what might have happened. The original MGM
contract—on partial display at the Andy Warhol Museum in Pittsburgh—is
dated May 2, 1966. It specifies the sale of twelve master recordings by
the band to the label, seeming to confirm that the cuts done at the
Scepter sessions are part of the deal. The label also agreed to pay the
group an advance of $3000—not a huge figure by any means in 1966, even
adjusting for inflation.
The contract raises a couple curious questions, one being which twelve
master recordings were part of the deal. It's now well known among
collectors that nine tracks recorded by the band at Scepter were
pressed on an April 25, 1966 acetate, auctioned on eBay about 40 years
later for about $25,000. But what were the other three tracks? Were
they alternate versions of some of the songs on the acetate; three
entirely different songs from the sessions that somehow have gone
missing; or three tracks from a different source than the Scepter
sessions altogether?
Also, the co-producer of the Scepter sessions, Norman Dolph, has
recalled that the acetate was submitted to Columbia Records for
consideration and rejected. Both Sterling Morrison and Paul Morrissey
have recalled the tapes also being submitted to other labels, including
(in Morrison's memory) Elektra and Atlantic, which also rejected them.
Could all those rejections—and MGM's acceptance, as indicated by the
May 2 date—really have happened within a mere week?
unless otherwise specified.
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